It is true to say that the global health pandemic has shaken up a lot of things for 2020, not least the day to day operations of most businesses. For many this is a tricky time, and one that will be challenging for the foreseeable future.
So, when money is tight where should you be investing it to gain the best results?
Conflicting information online makes it difficult for business owners to navigate the best ways to market their products and services and to stay competitive for when things eventually normalise.
Search engine optimisation (SEO) is one of the most important digital marketing strategies to keep going during this time. Here’s some reasons why.
The online world isn’t slowing down
While supply chains have collapsed and small businesses struggle to get their products to their customers, there is some hope for small businesses online. The pandemic has forced consumers to stay in their homes which has resulted in an increase of online use. New figures say that online usage has increased by 50-70% over the last few weeks due to worldwide lockdowns, suggesting that there is an opportunity for small businesses to invest in their efforts to provide information to those searching.
Investing time in SEO strategies that provide relevant information, such as blog writing can be highly beneficial.
Measurable return on investment
Digital marketing is an investment in both time and money. The global health pandemic might have restricted your budget, which means that investing in something that is going to generate you the most return is likely to be your number one priority. With SEO, results are completely trackable. This isn’t to say that SEO is a quick results strategy. SEO is a long term strategy and one that should be worked on continuously to gain results.
Focusing efforts on your SEO during the harder times is likely to pay off in the long term.
Long term benefits
Search engine optimisation isn’t just a one-time solution. It is a continual process that requires regular updates according to search engine’s algorithm changes.
Keeping up your SEO during these challenging times is crucial to not falling behind the competition when things normalise. Put your business in the forefront of your customers minds now, and in preparation for when the lockdown ends.
Your competitors are likely to be facing similar challenges to you, which might also mean that they are doing everything they can to stay relevant by climbing higher on search engine rankings.
By working on your SEO strategy, you can help your business to stay competitive and not to fall behind your competitors by the time normal life resumes.
Marketing efforts drive sales
Online marketing is one of the best ways for businesses to generate money at this time. Search engine optimisation reaches potential customers when they are searching for a business like yours.
While people are staying home for the time being, search can be a great way to seek new customers without face-to-face contact.
You might not be gaining as many sales as you usually would during this time, but SEO can certainly help to put your brand out there for those customers who do intend on making purchases now.
Looking for a cost-effective SEO strategy to help your business through this challenging time?
Speak to Bigg today. We offer a range of digital marketing packages to help small businesses to grow.